Legal
This Privacy Policy explains how Smart Home Build & Renovation Ltd collects, uses, shares, and protects your personal data when you visit our website and use our services.
Smart Home Build & Renovation Ltd ("we", "our", "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy describes what data we collect, why we collect it, how we process it, who we share it with, and your rights as a data subject. This policy applies to all visitors of our website and users of our educational services, including online courses, webinars, and consultations related to AI and digital platform training.
Our registered address is 83 Newtown Road, Bedworth, CV12 8QD. You can contact us regarding data privacy matters at [email protected].
We process personal data in accordance with the General Data Protection Regulation (GDPR), the UK GDPR, and applicable national data protection laws. If you disagree with this policy, please discontinue use of our website.
We collect the following categories of personal data when you interact with our website and services:
We process personal data based on the following legal grounds:
Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b).
Analytics data: Consent (Art. 6.1.a). Analytics cookies are activated only after you accept them.
Marketing and remarketing data: Consent (Art. 6.1.a). Marketing cookies are activated only after explicit acceptance.
Security and fraud prevention: Legitimate interest (Art. 6.1.f) in maintaining website security and preventing abuse.
We classify cookies into three categories. You can manage your preferences at any time by clicking "Manage Cookie Preferences" in our website footer or via the cookie consent banner.
Purpose: Core site functionality, security, session management, and storing your cookie consent preferences.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. These cookies are activated automatically as they are necessary for the website to function properly.
Retention: Session duration or up to 12 months for preference storage.
Purpose: Measuring website traffic, understanding user behavior, and improving site performance.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes. These cookies are activated only after you explicitly accept analytics cookies through the consent banner.
Retention: Up to 14 months.
Purpose: Remarketing, personalized ad delivery, and conversion tracking across advertising platforms.
Consent required: Yes. These cookies are activated only after you explicitly accept marketing cookies through the consent banner.
Retention: Up to 540 days (Google Ads default).
Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies: We use the following tracking technologies on this website:
Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or course enrollments. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use: Advertising and analytics technologies active on this site:
Opt-out from personalized advertising: You may opt out of personalized advertising at any time:
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: You can manage your cookie preferences at any time by clicking the "Manage Cookie Preferences" link available in the website footer. This opens a panel where you can accept or reject each cookie category independently.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Marketing and analytics cookies are activated only after you click "Accept All" or selectively enable them through the preferences panel. Your choice is stored locally for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.
EEA / UK Users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a contact form, request enrollment, or register interest in our AI and digital training services, we collect the information you provide. This typically includes: full name, email address, phone number, selected course preference, and your message or comments.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking: Records when a user completes a defined action (such as form submission or course enrollment request) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. Our services are limited to educational and training programs related to AI and digital platform skills.
The content of this website accurately represents the educational services and training programs offered by Smart Home Build & Renovation Ltd. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
If you are located in the EEA or UK, you have the following rights:
Access (Art. 15): Request a copy of data we hold about you.
Rectification (Art. 16): Correct inaccurate or incomplete data.
Erasure (Art. 17): Request deletion ("right to be forgotten").
Restriction (Art. 18): Limit how we process your data.
Portability (Art. 20): Receive your data in a structured, machine-readable format.
Objection (Art. 21): Object to processing based on legitimate interest.
Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
We retain personal data for specific periods based on category and purpose:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
Our website may contain links to external websites operated by third parties. We have no control over the content or privacy practices of these sites. We encourage you to review the privacy policies of any third-party websites you visit. Smart Home Build & Renovation Ltd is not responsible for the privacy practices or content of external sites.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any material changes will be communicated via a homepage banner displayed at least 14 days before the changes take effect. We encourage you to review this policy periodically. The "Last Updated" date at the top of this page indicates when the most recent revision was published.
Data Controller: Smart Home Build & Renovation Ltd
Address: 83 Newtown Road, Bedworth, CV12 8QD
Email: [email protected]
Phone: +44 24 7636 8200
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us using the details above. We aim to respond to all privacy-related inquiries within 30 calendar days.